Q4: Who Would Be the Audience for Your Media Product?

Our movie is aimed at anyone over 15. It would attract both gender audiences almost equally (a bit skewed towards the male side) as it is primarily a movie about youth, instead of any gender separation. There is also a story told from both gender sides, with Ceaser's (Ali's) story being told and Flo's (Kirsty's) also being told, attracted both genders, but from different social class spectrums.
It will mainly relate to youths who can relate to the movie themselves- maybe people who have been through the struggle of trying to get out of the youth culture and the 'streets' themselves.
It will attract mainly youths, as they can relate to the story and the characters. Lower/under class and middle class youths will both be attracted as there is a story from both sides of that class spectrum.

There is a truth to the story and the setting and context that will attract an audience from the same context. The sub-genres of gangs, music and love will attract other audiences.
The music and love side, coupled with the story of the middle classed girl will attract more of a female audience, as the majority of females have been known to enjoy the more compassionate side of a story. It may also attract couples.
The gang life and violence side of the story will attract a older (ages 17+) audience who can relate to this side of the story and the main character's story and struggle.

Typical Audience:
Profile:

Name: Jessica Rusey:
Age: 18
Nationality: British (London)
Occupation: Studying Hair and Beauty at London Met, with a job at a hairdressers sweeping floors.
Hobbies: Loves spending time away from work and university with her friends, partying and generally having a good time. Likes TV and shows such as 'Made in Chelsea' but says she doesn't have enough time to watch TV with all her work. Often likes going to the cinema but doesn't make enough money as it so takes advantage of free festivals and cheap movies shown as one off events.
Media Consumption: An avid Facebook and Twitter, using it to "Keep up with friends from before". Receives news of film festivals and one off events through Facebook. Uses mainly her phone (an iPhone) to keep up with Facebook and Twitter so she can spend more time on the move.

• Jessica is the perfect consumer for our movie, as she goes to one offs and free film festivals. As our movie is our first, and only produced and directed by first time producers and directors, it will only be shown at free film festivals or very cheaply as a one off at a small cinema. As Jessica doesn't have much money, she will attend a free film festival or a one off where our movie is playing.
• She is also a young person who loves her social life- this also makes her the perfect candidate for an audience for our movie.

Profile:

Name: Niko Gordon

Age: 19

Nationality: British (London)

Occupation: Working with his dad as a mechanic, part time, at college studying construction 4 days a week.

Hobbies: Likes spending time with his friends, but is starting to get afraid at what they do when he's not there. He isn't with them often as he is working or at college but he hears stories from other people about their exploits.

Media Consumption: Gets his news through Facebook and Twitter, watches regular videos on a YouTube channel.

• Niko, unlike Jessica, earns enough money to see a more advertised and anticipated film at the cinema. However, he is also connected to Twitter and Facebook so gets regular updates through there. The YouTube channel he watches has adverts on it linking him to events where our movie may be played.
• He can also relate to the story of the main character in our movie as he is starting to become uncomfortable with the life that his friends are getting into and that he will eventually be dragged into. He can relate to the story of the youth trying to get out of the 'gang' way of life.

The amalgamation of these profiles and the planned storyline of our movie means that it would be planned for it to have a rating of 15. This is a similar rating for other movies of the same genre, such as Adulthood and Kidulthood.